Grow your business with cost-effective Strategic Marketing Expertise

Set up your company for long-term success with a fractional CMO

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FRACTIONAL CMO

Why you need a Flex CMO ?

Your business is ready to grow. You want to develop (or improve on) a solid marketing strategy that will support the revenue engine, but you don’t have the time or expertise in-house. Moreover, like a lot of early & growth stage startups, you don’t have the budget to hire a full time CMO. During the last couple of years, a new concept, the fractional CMO, has gained traction.

A fractional CMO is an experienced marketing leader working with companies on a contractual, part time basis delivering a cost-effective, high-value service.

As your Flex CMO, my strategic insights, experience and marketing competencies are at your disposal on a contractual, temporary basis for a manageable fee. I will join your organisation as an integral part of your leadership team working an agreed number of hours per week/month, giving you complete control and flexibility.

Whether you want someone to devise a winning marketing strategy from scratch, want honest feedback on your current marketing plan and initiatives or are in need of leadership for your existing marketing team, without breaking the bank, Flex CMO is the right solution for you!

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What can you expect from Flex CMO ?

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What are the benefits of working with Flex CMO ?

Hiring a Flex CMO on a contractual part time basis means considerable cost-savings compared to a full time CMO while getting the same skills and expertise.

You decide how many hours per week you want your Flex CMO to work for your company and for how long.

A Flex CMO is embedded in your leadership team and aligned with your business objectives.

Get an outsider’s perspective with new, fresh ideas to optimise your strategy & plan.

CMO as a service

How does it work?

Every company is unique and the Flex CMO approach is completely bespoke.  Depending on where you are in your marketing journey, the process will be customised to your needs.

During the discovery phase we go through your Go-To-Market plan, your resources and the desired outcome so we can establish your priorities, budget and number of hours required.

With this information a scope of work will be mapped out and we can draw up an agreement.

 

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freelance CMO

Core competencies

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Marketing strategy

Where to start when building a marketing strategy that is aligned to your business goals ?

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Demand strategy

The main purpose of marketing is supporting sales by delivering highly qualified leads.

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Account based marketing

A targeted business strategy yielding more qualified leads & higher conversation rates.