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Ideas and methods for B2B marketing.
Marketing operations
Marketing and sales: agree on a lead worth pursuing
A practical framework to align marketing and sales, qualify B2B leads and organize follow-up without adding unnecessary tools or meetings.
12 October 2026 · 5 min readMarketing leadershipFractional CMO: what it is, the benefits and who it's for
What is a fractional CMO? Benefits, costs and the companies that gain the most: a practical guide for B2B SMEs and startups.
6 September 2024 · 4 min readAccount Based MarketingABM: how small businesses can succeed with limited resources
8 practical tips to run Account Based Marketing in a B2B SME on a small budget: priority accounts, personalisation, affordable tools.
6 September 2024 · 3 min readAccount Based MarketingThe core of ABM: treating every account as a market
Account Based Marketing: principles, benefits (ROI, shorter sales cycles) and 5 steps to build an ABM strategy in B2B.
6 September 2024 · 3 min read