B2B marketing strategy: a clear direction, tied to revenue.
A good strategy defines who you sell to, why they should choose you and how to reach them. Flex CMO builds a concrete, prioritised and measurable plan with you — not a document that gathers dust.
Contact us
This service is for you if…
- Your offer is hard to explain in one sentence.
- You target “everyone” and convert few.
- You're preparing a launch or entering a new market.
- Your marketing activity lacks consistency.
What we do
01
Analysis
Market and competitor research, plus interviews with your customers.
02
Positioning
Value proposition, differentiation and key messages per audience.
03
Targeting
Ideal customer profile (ICP), priority segments and buyer personas.
04
Go-to-market
Channels, budget, timeline and measurable goals.
Deliverables
- Positioning and messaging platform
- Ideal customer profile and personas
- Prioritised go-to-market plan
- Success metrics and budget
Frequently asked questions
How long does it take to build the strategy?+
Usually 4 to 8 weeks, depending on your market's complexity and the number of customer interviews.
Can you implement it afterwards?+
Yes. The strategy can be followed by outsourced marketing leadership to run its execution.
Let's talk about your project
Free, no-obligation first conversation within 48 hours.