Independent CMO · B2B Marketing
A senior marketing leader, whenever you need one.
Flex CMO brings 20 years of B2B marketing experience to your business — part-time, interim or project-based — without investing in permanent headcount.
- 20 years
- B2B marketing
- EN / FR
- bilingual team
- 1–5 days
- per week
Marketing-as-a-Service for B2B companies
Four areas of expertise, one person accountable for results.
Outsourced marketing leadership
A senior CMO runs your marketing — budget, team, agencies, KPIs — and sits on your leadership team, two days a week or more.
Learn more →02Marketing strategy
Positioning, ideal customer profile, messaging and go-to-market plan tied to revenue goals, not vanity metrics.
Learn more →03Lead generation
Multichannel campaigns — email, content, SEO, LinkedIn, website optimisation — connected to your CRM to measure real pipeline.
Learn more →04Account Based Marketing
ABM programmes that win the attention of your strategic accounts and speed up complex sales cycles, working hand in hand with sales.
Learn more →Ways to work together
Flexibility is our name.
Fractional
1 to 3 days a week, ongoing. A CMO on your team without the cost of a full-time hire.
Interim
Replacement, leave or a brand-new role: hands-on marketing leadership from week one, for a set period.
Focused project
Product launch, international market entry, repositioning: one deliverable, one timeline, one price.
Why choose a fractional CMO?
Controlled costs
CMO-level expertise, billed only for the time you use. No recruitment, no fixed overheads.
Flexibility
Scale the engagement up or down with your priorities, full-time or part-time.
Outside perspective
A fresh point of view, built on 20 years of B2B marketing across many industries.
Bilingual EN / FR
A team ideally placed to enter and adapt to international markets.
Quick diagnosis · AI
Which support fits your challenge?
Describe your marketing situation in a few sentences. Our assistant suggests the Flex CMO services and format that fit best.
A clear method, measurable results
- 1
Diagnosis
An audit of your marketing, data and pipeline in 2 to 3 weeks.
- 2
Roadmap
90-day priorities, budget and KPIs agreed with leadership.
- 3
Execution
Running campaigns, team and partners, with monthly reporting.
- 4
Handover
Structuring the team and, if needed, hiring your future in-house CMO.
Frequently asked questions
What is a fractional CMO?+
An experienced marketing director who works for your company a few days a week. You get senior strategic leadership for a fraction of the cost of a full-time role.
Which companies is it for?+
B2B SMEs, mid-sized companies and scale-ups that don't yet have a marketing leader, are in a growth phase or are expanding internationally.
How long does an engagement last?+
From a few weeks for a focused project to several months or years for ongoing marketing leadership. The commitment adapts to your needs.
Do you work in French?+
Yes. Our team is bilingual English-French and regularly supports companies across international markets.
Let's talk about your goals.
Leave your details: we'll get back to you within 48 hours for a free, no-obligation first conversation.