Account Based Marketing: every key account treated as a market.
ABM focuses your marketing and sales effort on a limited number of high-potential accounts, with personalised messages for each buying committee. Flex CMO designs and runs your programme, working hand in hand with sales.
Contact us
This service is for you if…
- You sell to a limited number of large accounts.
- Your sales cycles are long and involve many decision-makers.
- Mass marketing produces irrelevant leads.
- You want to grow existing customers.
What we do
Account selection
Choosing target accounts from your data and ideal customer profile.
Mapping
Identifying decision-makers and influencers in each buying committee.
Personalisation
Content, messages and offers tailored to each account or account cluster.
Orchestration
Coordinated sales-marketing actions: LinkedIn, email, events, targeted advertising.
Deliverables
- Prioritised account list and decision-maker mapping
- Per-account action plans
- Personalised content
- Engagement and pipeline tracking per account
Frequently asked questions
Is ABM suitable for SMEs?+
Yes, as long as you target few accounts and focus on quality. See our article on ABM with limited resources.
How many accounts should we target?+
Often 10 to 50 accounts to start, depending on sales capacity and deal size.
Let's talk about your project
Free, no-obligation first conversation within 48 hours.